The best events at Leeds Digital Festival to boost your marketing knowledge
Leeds Digital Festival 2023 is nearly here, and we’re excited! Since 2016, the festival has been consistently one of the most exciting periods in the Leeds calendar and an absolute must for anyone interested in tech, digital culture and more
However, the thing we’re most interested in is marketing. Digital marketing has evolved so much in the last year, and we’re so excited to hear from the experts presenting at Leeds Digital Festival to learn what awaits us in the future. Here are the events we’re most looking forward to this year:
The Content Batch Brunch
One of the most common things we hear from small business owners is that they just don’t know what kind of content to create for their social profiles. If that sounds familiar, the Content Batch brunch might be the event for you! Members of creative agencies Audience and Buttercrumble will be taking participants through the process of designing and crafting posts and reels for social media, providing prompts and ideation tips throughout
From supporting content to behind-the-scenes video, the workshop promises to help participants learn how to create engaging content for social media in a range of fun and engaging ways. We’re always looking to learn more about our industry, so we’ll be seeing if we can pick up any tips from this one!
Sign uo - The Content Batch Brunch
19th Sept 10.30 am - 12.30 pm
Bowcliffe Hall, Bramham, Leeds, LS23 6LP
Creativity in the Real World: How it can elevate your mind and brand
Everyone knows that marketers need to be creative. But how do we actually utilise our innate creativity to help our businesses? Hatch Group will be taking us through all the ways creativity can be harnessed, covering the mindset you need to have as well as practical tips for infusing creativity into your marketing.
In the age of Chat GPT, too many marketers are neglecting creativity. However, talk to any marketer and they will tell you about the amazing, creative piece of work they produced that was really successful*. This workshop is an absolute must for anyone who wants to improve their marketing efforts.
Sign up - Creativity in the Real World
21st Sept 2023 3 pm - 4 pm
Hatch Communications, Magellan House, Armouries Way, Leeds, LS10 1JE
TikTok Masterclass
As recently as 2020, I was telling people not to market themselves too hard on TikTok as it might be a trend. I’m very happy to admit I was wrong, as the app has doubled in users since then. There could be a billion people on the platform in the next few years, so marketers now need to use TikTok if they want to reach certain segments of their audience
As one of the newest social networks, TikTok can take some getting used to, which is why this workshop from Free Your Influence is extremely welcome! Participants will learn all about how both brands and creators can make the most of the platform for marketing success.
20th Sept 2023 6 pm - 7 pm
Banyan Leeds, Toronto Square, 2 City Square, Leeds LS1 2ES
In Conversation With: Driving CRO Through A Consumer Crisis
Our friends at Circus PPC Agency are hosting this panel discussion all about how businesses can succeed despite the cost of living crisis reducing consumer spending. Many companies are struggling at the moment, and this panel of industry experts is going to look into how to optimise conversion rates to ensure success.
Featuring analysts from Salesfire and Shoptimised as well as Circus PPC Agency, the discussion will be sure to provide businesses with the tips they need to ensure they are converting customers as much as possible through this current economic downturn.
Sign up - In Conversation With: Driving CRO Through A Consumer Crisis
28th Sep 2023 5 pm - 8 pm
Tailors Corner, Thirsk Row, Leeds, LS1 4DP
Communicating Your Use of AI
While AI has its controversies, there’s no denying it can be an extremely useful tool for many businesses. However, while we’re not clued up on the tech, we’re definitely interested in the marketing side of things. How can businesses communicate about their use of this complicated technology to their shareholders, employees and customers? That’s what this panel from the PHA Group is here to answer.
Companies that integrate AI into their business without communicating it run the risk of alienating customers and investors alike, so this is likely to be a key concern for many organisations. We’re looking forward to getting some tips from the panel of machine learning experts.
Of course, there are plenty of other incredible workshops, panels and more available at Leeds Digital Festival 2023; these are just our pick of the ones we find most interesting. If you don’t want to miss out on a wealth of tech knowledge, make sure you sign up for your share of events as soon as you can!
Sign up - Communicating Your Use of AI
19th Sept 2023 9 am - 10 am
Clockwise Leeds, Greek Street, LS1 5SH
We hope to see you there!
*Mine was a rhyming comic strip about Santa for a burglar alarm company.
